Quote:

 

Kindle Fire getting shoppers hotter than iPad?

Amazon's Kindle Fire is exciting slightly more holiday shoppers than Apple's stalwart iPad tablet, according to new research.

That's right, slate fans, another data point has been fired across the tablet battlefield. This time it comes from Parks Associates, which surveyed the heads of 2,000 broadband households in the U.S. and found that 51 percent prefer the Kindle Fire over the iPad.

Parks found some interesting demographic differences between Kindle Fire and iPad fans. Simply put, those who are more interested in the iPad tend to have higher levels of income and education (we're waiting to hear back from Parks with more on those stats), while Fire fans are more likely to be over 45. When it comes to actually reaching checkout, though, the iPad has a distinct advantage.