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| RBC foreign workers controversy won't affect bottom line, PR experts say | |
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| Topic Started: Apr 12 2013, 01:49 AM (100 Views) | |
| Darcie | Apr 12 2013, 01:49 AM Post #1 |
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Skeptic
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Since CBC News released an exclusive report on Saturday revealing that foreign workers were being brought in to replace Canadians at the Royal Bank of Canada, the country's largest bank has been dealing with a PR crisis. RBC replaces Canadian staff with foreign workers For five days now the upper echelons of the bank have been rolling out their responses to try to reverse the tide of negative public opinion. (The RBC story went viral and was one of the most-commented-upon stories ever on CBCNews.ca.) But however much this has damaged the banking giant's reputation, PR experts say there should be little financial repercussion both in the short term and in the long run. "They’ve done a good job getting their message out," says Barry Waite, a professor of corporate public relations at Centennial College in Toronto. But, he also adds that "no matter what they do, it's like screaming at a rock concert." "They're kind of caught in a perfect storm. They've become the symbol of a bigger issue surrounding temporary foreign workers." After the story broke, RBC's public relations staff swooped in to try and explain the situation in the face of the media flurry engulfing the bank. http://www.cbc.ca/news/canada/story/2013/04/10/f-rbc-pr-financial-effects.html All I can think of is "Smug Bastards". |
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| Darcie | Apr 12 2013, 07:49 AM Post #2 |
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Skeptic
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RBC chief apologizes for foreign workers controversy The head of the Royal Bank of Canada has apologized to workers affected by a move to replace them with temporary foreign workers, and is promising all will be offered "comparable job opportunities" within the bank, just days after a CBC report on Canadians losing jobs to workers outside the country. http://www.cbc.ca/news/ Oh, the sincerity of it is making me tear up. Haven't been so angry about anything in a long time. |
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