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Cell Phone Company PR campaign
Topic Started: Sep 1 2013, 05:04 PM (1,014 Views)
Daniel
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Has anybody seen, heard or read those commercials and ads by FairforCanada against the CRTC rules and allowing Verizon to come to Canada?

Here's a website describing the cell phone companies as whiners:
https://whatthemarketersaw.wordpress.com/2013/08/09/marketing-commentary-fairforcanada-ca-radio-campaign-a-review-of-weak-marketing-arguments/

Here's a website describing the FairforCanada.ca is hosted by Microsoft - a US company.
http://www.howardforums.com/showthread.php/1808302-FairForCanada-ca-hosted-in-the-United-States

Check out the parody on YouTube.
http://www.youtube.com/watch?v=kC0uMKXsVM4

Maybe Rogers can explain how ING Direct or PC Financial with their higher interest rates and non-existent service charges brought down the big six banks.
Edited by Daniel, Sep 1 2013, 05:06 PM.
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Dialtone
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Just an example of how deep Verizon's pockets are, their latest deal is for $130 Billion dollars.

http://ca.news.yahoo.com/verizon-agrees-buy-back-45-per-cent-stake-163438382--finance.html
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Dialtone
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Canadian Telecom stocks should take a jump when the markets open Tuesday. http://www.cbc.ca/news/business/story/2013/09/02/business-verizon-ceo-canada-entry.html
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Delphi51
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Wow, good news for the stockholders, DT!
I guess the deal from Canada wasn't all that great after all.

Verizon is a little scary, all right. The recent changes in CRTC rules will help stir things up, anyway. The new rule about unlocking will make it possible to switch companies so they should be more competitive.. They really need a rule that prevents companies charging the same monthly fee whether or not you bring your own phone to the deal, thus pretty well forcing you to take the latest new phone and a 2 year contract.

I see Verizon offers a $50 unlimited talk and 1 GB data plan - about twice as good as Telus. I wonder if they have to pay another $15 for texting and call display as with Telus.

Wow, I thought Vodaphone was a small European company but it is British and the largest telco outside China.
Edited by Delphi51, Sep 3 2013, 11:26 AM.
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Dialtone
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I think the Canadian telcos had a severe reality check, and hopefully their deals and prices will be sweetened so no other large predator decides to enter the market.
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Darcie
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My cell provider gives me a $10 per month discount if I do not take a new phone. I have 2 x $10 discounts as I have not taken a phone for the last two 2 year contracts. Now get $240 a year discount. It pays me to just go purchase my own phone should I want one. Or, if I want I can use my reward dollars to pay for it and keep my discounts.
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Daniel
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Now that we know the Canadian Telco companies care so much about our waters (the first half of one of the commercials was about foreign ownership of Canadian water) let's have them lobby the government to revise and fix the Navigable Waters Act.

Since they don't have to worry about the big American company coming in, they can rescind all those new offers and flexible plans and go back to their gouging ways. Hence the stock increases.
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Dialtone
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Telus was up over 8% today, Bell and Rogers have similar gains. No need to rescind any new offers, we have competition in Canada, and the rates I pay for what I get, IMO are fair. BTW, I don't have a smart phone.. just a plain old 8 yr old Samsung that I can talk on in emergencies, that's all I need. Those who complain about the cost of constant texting, the cost of constant blathering in the shopping aisles or while driving, constant use of their phones to check their facebook, twitter, or all the other social crap, you use, you pay. Keep using, it keeps the stock dividends coming in to support my lavish lifestyle. 035
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Delphi51
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I hear you, Dialtone and I enjoy my phone for about $100 a year because I only take Internet when travelling and don't talk much - and I don't deal with any of the big three.

Darcy I am very glad to hear you get a discount for using your own phone. Did they unlock it so you can pop in a US Sim card when travelling? DW has a Telus phone, $50 a month plus $15 star for lots of texting and caller display. The price was exactly the same whether she bought the phone from Apple or not - Telus said the phone is a free loan and it belongs to Telus - but in another place it says $25 a month goes to pay for the phone. She will be able to purchase it for half price at the end of the contract. This strike me as fraud. She is now using the phone a lot less than initially but cannot reduce the plan until the three years are up. This strikes me as a bit nasty. The penalty for going over the half GB data per month in the plan is hundreds of dollars. This is really nasty. I believe some of these complaints are alleviated in the new rules that will apply to new contracts next year.
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