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Last fall, Sacha Harland, a member of the Netherlands-based web video team Lifehunters, decided to record what happened when he gave up alcohol, junk food, and sugar for a month. Four days into the stunt, Harland reported intense cravings for candy and other sugary items—the same symptoms experienced by plenty of folks who have tried to give up sweets.

Well, it turns out those cravings aren’t merely the result of people being weak-willed or looking for an excuse to roll through a Krispy Kreme drive-through. According to a pair of studies released late last week by the Institute of Health and Biomedical Innovation at the University of Queensland, quitting sugar can be as tough as giving up another powdery white substance: cocaine.

As a result, the Australian researchers believe treating sugar addicts the same way as people hooked on drugs could be the key to getting folks to kick their sweets habit for good.

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As a result, Bartlett and her team have been experimenting with giving sugar addicts the same drugs used to treat people who are having a tough time quitting smoking. They found that the prescription medication Chantix, “which treats nicotine addiction, can work the same way when it comes to sugar cravings,” said Bartlett.