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The Blue Screen of Death is by far the most recognized feature of
the Windows (tm) operating system, and as a result, Microsoft has
historically insisted on total control over its look-and-feel. This recent
departure from that policy reflects Microsoft's recognition of the Windows
desktop itself as the "ultimate information portal." By default, the new
BSOD will be configured to show a random selection of Microsoft product
information whenever the system crashes. Microsoft channel partners can
negotiate with Microsoft for the right to customize the BSOD on systems
they ship.